Alibaba’s Taobao and Tmall are redefining the livestreaming business during special promotions. Before the 11.11 they invited stars like Kobe Bryant or Scarlet Johansson. Filled with lots of show acts and different ads promoting products, they stretched 5 minutes of content into a 3 hour stream that ended shortly before midnight, where all the deals went live on the platforms. Is this the future of e-commerce and is GearBest ready for this strategy?
GearBest on Facebook Live
November is the most promotion packed month of the year with businesses making up to 90% of their gross sales within a couple of days and weeks. The same applies for the chinese market or chinese e-commerce companies like GearBest.
Yet, to stay relevant a constant improvement and adapting to new technology is necessary. Livestreaming has lately been called the future of marketing and therefore a lot of companies focus on this. Especially since mobile traffic and sales become more and more important in this fast paced world. Now GearBest also tries to take this route for their promotion on Cyber Monday.
- GearBest Cyber Monday
- Starting 28.11.2016
- 8:00 – 9:00 pm (UTC)
What will happen on GearBest Cyber Monday?
During the livestreaming event GearBest will show you the best products on sale in the categories electronics and fashion. They also offer exclusive discounts for some of the viewers. On top of that, one of the viewers can win the Elephone Band 2 Fitness Tracker! There will be enough program for a whole hour and GearBest wants you to take part in it and enjoy the GearBest cyber monday together. Don’t forget to tune in!